BY BRIAN BESAND   A BRIEF INTRODUCTION TO EMAIL MARKETING LOW BARRIER, HIGH ROI MARKETING FOR SMB Email marketing is a quick, cost-effective marketing solution for businesses of all sizes. Considering the low barrier of entry and high ROI, I believe that email marketing should be the first step for any small or medium business (SMB) really seeking growth. It can be easy for an SMB to lose track of marketing efforts between manufacturing a product or delivering a service, keeping in touch with existing accounts, resolving support issues, and everything else that goes with running a business. With a little upfront investment, any SMB can implement a customized email strategy to earn first-time customers and maintain relationships with returning customers.

YOUR EXSILIO ACCOUNT MANAGEMENT TEAM Anthony Tsim (425) 922 8838 anthony@exsilio.com Katheryn Baker (714) 875 7270 katheryn@exsilio.com Kyle Naumowicz (206) 799 3332 kylen@exsilio.com

FROM OUR BLOG   MAKING DATA DRIVEN DECISIONS IN SEM By Allen Klein Data. It makes the world go round. In the realm of SEM, it is the lifeblood that justifies the changes I make, the improvement I seek, and the outcomes I chase. Here is the catch - when a new account is established and you are launching into the dark with a new set of keywords, ad copy, and targeting – data is a little hard to come by.

WHAT WE ARE ABOUT PASSION By Anthony Tsim If there was one word I could use to describe Exsilio, the first word that comes to mind would be "passion". At Exsilio, no matter what role, no matter which client, everyone on our team gives everything they have to make things right. We are not a staffing agency who provides "bodies" to fulfill a business need. Instead, we approach each and every project with passion. We take pride in our work like an artist would with their masterpiece.

SOLUTION SPOTLIGHT MICROSOFT'S PRIVATE CLOUD PROMOTION The Microsoft System Center and Windows Server teams needed a jump-start to get customers using the new Microsoft Private Cloud. Exsilio designed and produced an online promotion to encourage customers to explore the Microsoft Private Cloud through a trial download.

SOLUTION SPOTLIGHT TECHNET EVALUATION CENTER SOFTWARE ENCRYPTION TOOL The Microsoft Software Developer Network (MSDN) and TechNet Evaluation Center let customers try software products on a trial basis through a subscription. A new, easy to use, plugin-based solution was created by Exsilio. With this solution, the trial registration and software download process was housed completely in the tool, versus multiple web pages.

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